MARKET ANALYSIS ON COCOA BEANS EXPORT: THE CASE OF GHANA AND COTE D’IVOIRE IN WEST AFRICA

The history of cocoa production in West Africa shows that commercial began the Gold Coast (Ghana) 1890s. By 1920s, Ghana had become world’s leading producer, accounting for over half all production. continued to be a producer until 1978, when Cote d’Ivoire topped as largest bean producer. It has since with about 40% share global This study aimed analyze competitiveness and similarity Ivorian Ghanaian sectors. Time series data (2011–2020) from FAOSTAT was used level between two cocoa-producing countries Africa. analysis conducted using Revealed Comparative Advantage (RCA), Product Similarity Index (PSI), Quality (QSI). findings indicate are strong competitors exports have same quality products. 2020 2017 witnessed weakest competition countries, index 0.53 0.60, respectively. is concluded economies (especially Ghana) guard against over-dependence on because disruption would great shock economy.